Key Findings
—40% of persuadable voters are not reachable via cable or satellite
—70% of persuadable voters have an ad-supported streaming TV service
—76% of cord-cutters reported streaming more ad-supported video-on-demand (AVOD) content now than pre-COVID
—88% of those surveyed plan to vote in the Presidential election, indicating a highly energized and motivated electorate
— 73% of those surveyed said they will be paying more attention to political ads for this election compared to the last one